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Rolo carries everything from G-Star to Comme des Garcons. Like an exclusive gay club, the boys flock here to select high-priced outfits for a night on the town.
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It's not easy finding good men's casual clothing that isn't a mass brand - Gap, Banana Republic (American Apparel excepted) - and at the same time is "fashion forward". I visit San Francisco frequently, and I always make time to visit Rolo to see what's happening, or in fact what will be happening in department stores 2-5 years later. Great selection, and for me being a big bodybuilder, they have sizes up through XXXL in some amazing garments. Very friendly staff, and always an enjoyable experience, with selection comparable to eclectic stores in London (Floral Street) Tokyo (Aoyama) and perhaps Maxfield in Los Angeles. Worth a special visit.
Designer store for the gay in you
I'm not a big fan of this store. I prefer the one in SOMA just because they stock some of the tackiest designers that scream "I am gay". I do give this store mad props for including Acne, Nom De Guerre, Filippa K, BSon and one of my favorite shoe label Common Projects to their stocklist.
